4 Tips for Overcoming Procrastination While Running a Business From Home

Overcoming procrastination is a part of life, but that doesn’t mean it’s a GOOD part of life. Today I wanted to share some of my experiences. Here are 4 ways to overcome procrastination that I find useful:

  1. Ask the Right Questions
  2. Get a Routine
  3. Always Stay Proactive
  4. Take Action!
[I covered these 4 tips to overcoming procrastination and getting started in a recent Drop Ship Weekly video. Hit PLAY to watch the video below! And definitely make sure you subscribe to our YouTube Channel so you never miss out!]

Whether you’re running a business, learning how to drop ship, or trying to obtain drop shipping suppliers, you should always take care of your to-do list. If you don’t, the negative effects of procrastination will drive you insane.

There are many reasons why people procrastinate. However, most of the time, it’s because the task in front of us looks unideal.

For a beginner, learning how to start a drop shipping business seems like a daunting task. Learning any new skill is tough!

Sometimes we feel demotivated. We feel down on ourselves. You find yourself dragging your feet through the mud with whatever it is you’re working on. In these moments, success is nowhere to be found.

These moments make running a business from home feel impossible.

…I felt like this last winter. I felt bogged down, dragging my feet instead of doing what needed to be done. But eventually, I found some ways to overcoming procrastination.

And it felt good.

Hopefully, my story of dealing with and overcoming procrastination will help motivate you to finally take actions to build and grow your business. Feeling “inspired” isn’t always necessary, but it’s nice. Inspiration can help us stop procrastinating and get motivated.

procrastination quote

How I Experienced the Effects of Procrastination

Every year starting in October, we close down enrollment to Drop Ship Lifestyle. We do this so that we can improve our products.

We knew that it was absolutely necessary to build out version 6 of the DSL Blueprint. This version would make learning how to start a dropshipping business even easier! It would provide our members with easy to use modules and a killer interface. I really wanted this version of the course to help you guys better understand how to run a business in the eCommerce world.

So I had everything mapped out. Notebooks full of business strategies littered my desk.

I realized that Drop Ship Lifestyle 6.0 required a TON of video footage. This means that I needed to create a TON of videos. Teaching people how to dropship takes time – a lot of time.

I put together a mindmap of different PowerPoint presentations, and in doing so, I basically mapped out the layout for every video. What happened next MAY SHOCK YOU…

I didn’t do it… surprising right?

I didn’t record anything. So now, weeks have gone by. Every day, I come to the office and I think, “ahhh, I can get to it later”. I procrastinated for no reason that I can logically explain. Now I had to deal with the consequences…

What are the Negative Effects of Procrastination?

There is nothing good about procrastination. Nothing. Procrastination won’t do you any favors. It will make you stress. It will turn your successes into burdens. In the long run, procrastinating will only hurt you. Below is a list of what you can expect from procrastination:

  • Not meeting your goals.
  • Stressing out about things you should have done a long time ago.
  • Getting bogged down with a huge to-do list that keeps piling up.
  • Not being able to enjoy the things you’re doing right, since you’re so stressed about the things you haven’t done yet.
  • Feeling like you aren’t making much progress with work.

I’m not sure… maybe my procrastination was some kind of mental block. I wouldn’t say I love making hours of videos, but I don’t hate it. There’s really no reason for me to not get this done. I love teaching folks how to dropship.

4 Tips to Overcoming Procrastination

Maybe you can relate to my experience above. You’ve probably experienced a lack of work drive if you are…

  • New to eCommerce – just trying to build your store. Maybe you haven’t been able to actually finish it yet and go live. Maybe you’re confused about how to start a dropshipping business. Maybe you don’t even know how to run a business!
  • Afraid to call suppliers. Maybe you called, got burned, and now you decided to just stop and forgo the rejection.
  • Overwhelmed with how much there is to do. There are so many variables to account for when running a business. Believe me, I know. Running a business takes massive amounts of discipline.

overcoming procrastination

We all have that never-ending list of things we want to get done.

If there are items that have been on your list for a while, you’re probably starting to feel really bad about it. Maybe you’re learning how to start a dropshipping business, worrying about dropshipping suppliers, or not knowing what product niche to sell in. These lingering tasks haunt us. They keep us up at night.

If we want to be successful online business owners, we have to find ways to beat procrastination.

And now, let’s looks at the four ways to beat procrastination that I find the most helpful!

1. Ask the Right Questions

It’s brutally important that we ask the right questions.

If you choose to run your own business, you need to put yourself in a mindset that is diligent, confident, and realistic.

Ask yourself these questions:

  • “What’s the worst that can happen if I get this done now?” You’ll find that getting things done is a good thing. Finishing a project is always better than shelving it.
  • “What is my highest priority?” Learning new techniques is a good thing. Learning how to be more productive is a good thing. But those good things should not be more important than the items on your to-do list. Don’t procrastinate getting dropshipping suppliers. Don’t procrastinate filing your taxes. Don’t procrastinate recording videos you NEED to record! High priority items come before the little things.
  • “Why am I not getting this [insert project here] done?” Seriously, debate with yourself and ask why you aren’t doing what you need to do. Is it because something else is higher priority? Or is it because you dread doing it…

2. Get a Routine

To combat my procrastination making version 6 of the DSL Blueprint, I created a routine where every morning I:

  • Woke up early
  • Went to the gym
  • Came into the office
  • Set up my microphone
  • Got to work

When I got into work, the first thing I did was record a Welcome Video – an introduction to the new version of Drop Ship Lifestyle. It was short, only around three and half minutes long, but it was better than nothing!

As soon as I finished the welcome video, I felt a lot better about myself. I was actually making progress.

Riding the momentum, I started making the new Module One…then I got started on Module Two. I haven’t had this much energy in weeks! I was pumping out quality content.

If you own a dropshipping business, or if you’re running a business from home, you need a routine. There’s no getting around that.

 

Why get up early in the morning? Why get dressed for work? Why keep your hours as normal as possible?

Because your business owns you. You don’t own your business. A routine helps you gain equilibrium. A routine helps you conquer the spontaneousness of the business world!

The most successful entrepreneurs in the world have a routine. It’s for a reason.

Get up. Get to work. Enjoy your life.

3. Be Proactive

Always build upon the tasks you’ve set out for yourself.

Just make sure you prioritize those important tasks before you read a hundred blog posts on SEO optimization. Get your work done, THEN go down the rabbit hole.

how to start a dropshipping business

4. Take Action!

Don’t think. Just do it! (Of course you need to think, but don’t JUST think. Make sure to actually do something.)

The takeaway of this post on overcoming procrastination isn’t some weird life hack.

The takeaway is to take action.

If something pops up on your to-do list, do it.

You can use the momentum to roll through and keep things happening. Overcoming procrastination is about moving forward!

Always be confident, and always stay poised.

Learning how to start a dropshipping business – or any other business – takes work…but it’s worth it!

Get to Work!

Starting is the first step to overcoming procrastination.

You’ll feel better about yourself as soon as you mark that first lingering item off the to-do list. If you’re running a business from home, you’ll feel like a massive burden was lifted from your shoulders!

Overcoming procrastination is not an easy task, but you can do it. Make a commitment to yourself. Set aside a day or week and pump out some work.

Wake up early, knowing that your plan is going to happen. Whether you’re running a business from home, dropshipping full time, or working a 9 to 5 job, overcoming procrastination is key to living a life of freedom.

Get started, and I promise you… you’re going to accomplish a lot.

If you want to know more about what we do here at Drop Ship Lifestyle, head over here.

This will take you to our free 10 day mini course sign up. Every day for 10 days, I’ll send you a dropshipping tutorial video. This mini course is jam packed full of info, and it will teach you everything you need to know about getting started in the world of eCommerce dropshipping!

Stay tuned and keep at it!

Drop Ship Success Stories
stop drop shipping

STOP Drop Shipping!!! And Here’s What to Do Instead

Are you tired of failing with Shopify drop shipping? Struggling to get drop shipping suppliers to take you and your new drop shipping store seriously? Then STOP saying “drop shipping”! And start getting into the mindset of an internet retailer instead.

I know you’re probably thinking…

Is this clickbait? Why would you want me to stop drop shipping? You have been talking about this stuff for the past five years. Your website is called DROP SHIP LIFESTYLE.

Well, understand that today’s blog is for the beginners. Rest assured that I’m making a point when I say to “stop drop shipping!”

Let’s dig in!

Finding Drop Shipping Suppliers as an Internet Retailer

Tell me if this sounds familiar:

You are new to eCommerce. Maybe you once saw a video, read an article, or came across an ad about drop shipping. You quench the curiosity and Google “drop shipping” or “drop shipping suppliers”. Google gives you a bunch of results – mostly ads from different companies that say, “hey, we have millions of products for you to drop ship. All YOU have to do is sign up for your account.” You give them your information, and they give you access to products to sell.

Now, you are going to find one of two things, right?

  • You’re going to find the drop shipping suppliers that are in China or overseas. I use China as an example, since most drop ship products are from there. Just understand that drop ship products can come from anywhere in the world.
  • You’re going to find middlemen that are based domestically. This means that both you and your supplier are basically in the same place.

Now the reason I am referring to those directories – companies that act as drop shipping middlemen – is because they are not the actual brands you are going to be selling for.

As an example, let’s say I buy a pack of Sharpies. If I found a website online by googling “drop shipping suppliers that have Sharpie markers”, it wouldn’t be Sharpie (if I use the term drop shipping). The term for these suppliers would be middlemen.

Because “drop shipping” is code for newbie in the eyes of anyone with business experience. The person who is trying to use the term “drop shipping”, is perceived as inexperienced.

And if you are thinking, “Anton, then why do you always say drop shipping?”

Know that I use the term because I want you to read this. I use the term to reach those trying to get more information on eCommerce – those who actually want to build a business with this model.

Falling into the trap of relying on Chinese drop shipping suppliers or middle men IS NOT a good place to be. Instead, I want you to find a legitimate solution that works for anyone.

…a solution that gets you away from using the term “drop shipping”.

So when I say stop drop shipping, I literally mean, DON’T USE THIS TERM EVER AGAIN.

Don’t do it.

You are not a drop shipper. What you are is an internet retailer.

Be an Internet Retailer, Not a Drop Shipper

We know that an internet retailer can have inventory, but they don’t need to.

what is a internet retailer

This means that you, as an internet retailer, are a non-stocking retailer. An internet retailer doesn’t stock products. Again, you ARE NOT a drop shipper. You shouldn’t go on Google looking for drop shipping suppliers. All you’ll find is middlemen and drop shipping companies in China.

If you use the term “drop shipper”,  real companies are going to think that you are a complete newbie. They’ll view you as complete beginner, and they are not going to do business with you.

Honestly, drop shipping has a really bad reputation. Just look at the past month. Drop shipping has been getting slammed by mainstream media outlets such as The Atlantic, Inc., and others.

As an internet retailer, you need to be wary of how your potential clients feel about drop shipping.

Who are the Haters?

Let’s take a look at who will see drop shipping in a negative light:

  • Well, first you have your future suppliers. So the good drop shipping suppliers, the one you want to work with, will instantly see you as a beginner. They’ll think “we don’t want to do business with them because we want legit retailers.” If you use the term “drop shipping” with these suppliers, you’re going to have a bad time…and you won’t attract good suppliers.
  • Payment processors. For the most part, big payment processors say that they don’t work with drop shippers. They know that beginners and newbies have no idea what they are doing. For all they know, you could be drop shipping products from China – products never getting to customers, arriving late, or even being defective. Payment processors know that many drop shipping businesses are fly-by-night operations. We’re talking low margins, and unreliable service. Payment processors will either have high reserves (meaning they hold a percentage of your money), or they will just shut down your merchant account.
  • Google… and I know this sounds crazy, but understand that if you want to advertise on Google with Google product listing ads – which we love by the way – it’s all about Adwords (not even just PLAs). In Google’s terms of service, it says you can’t drop ship products. What they mean by this ISN’T that the whole method of drop shipping and fulfilling orders is bad. Google is thinking about all the newbies out there employing drop shipping suppliers from China. Google is concerned for a couple reasons here:
  1. Drop shippers aren’t making any money because they have no margin.
  2. Customers will get pissed and file charge-backs because middlemen won’t get products to their customers, fostering bad customer experience.
  • Customers. Customers are catching on to the fact that companies ship low quality items from AliExpress… and they are not happy about it. That’s why the Atlantic and Inc. have both been giving drop shipping really negative press.

Recap on Using the Term Internet Retailer:

If you use the term drop shipping, good suppliers aren’t going to work with you. If you’re talking to payment processors, they aren’t going to work with you (or they’re going to impose a huge reserve). If you are trying to advertise on Google, and they see that you are drop shipping from China or from one of these middlemen, they are not going to work with you!

I’m not going over the entire list of places where you’ll have problems. Just know that problems stem from the use of the word “drop shipping”.

Breaking Negative Association with Drop Shipping

What are we to do about the negative association of drop shipping?

Well, we resolve it by technically running the same type of business – a drop ship model. Remember, “drop shipping” means that you are selling products and someone else (the supplier, aka your drop shipping supplier) is fulfilling the orders.

So I have used this example before:

Let’s say I sell something. Whatever company made it, ships it for me. The item I sold here was just drop shipped. That’s not a shady business model. In this case, I acted as an internet retailer.

I could be a stocking retailer (I have a warehouse) OR a non-stocking retailer (which is what described in the example above).

But whenever I am talking to any of these partners in our businesses, I DON’T use the term “drop shipping”. They are technically one of my drop shipping suppliers, and I am a drop shipper… but I don’t say that.

And you shouldn’t either.

Using the term “drop shipping” is only going to lead to not having a good supplier relationship. It’s going to lead to payment processors not working with you. It’s also going to lead to your AdWords possibly getting shut down. It’s going to lead customers to not trust you.

On the other hand, you could build a legitimate business being an internet retailer.

Build a Real Business.

We don’t want to build a burner brand. We don’t want to build something that’s trying to catch on trends. We should focus on something that’s lasting – something that will help you to make money online this month, next year, five years from now, even ten years from now!

Let’s talk about the process that we use every time we work with a new drop shipping store. It’s the same process I’ve taught to over 8000 students from over 20 different countries.

[By the way, if you are not a member of Drop Ship Lifestyle yet, you should be. I’ve been doing this stuff since 2007, and I’ve been helping other people do it since 2012. There are success stories from all around the world that follow this proven model.]

Here are the steps to actually doing this stuff the right way:

  1. Niche Selection.

Again, we don’t want a burner brand. With niche selection, you are picking something that’s going to be around forever. You want to work with a niche that you can actually build a brand around.

This isn’t a physical product brand (making your own products), but it’s something that is a growing asset. As a trustworthy internet retailer, your website will be a place Google wants to send people to.

Your brand’s website shouldn’t be promoting fake scarcity, fake urgency, and fidget spinners that will not be important a week from now.

drop shipping supplier

  1. Market Research

Market research is the real way to find good suppliers, in turn making them your drop shipping suppliers. These aren’t the advertised drop ship suppliers you need to stay away from. These are high quality brands.

You won’t find reputable suppliers by Googling “drop shipping suppliers” (you’ll only find middlemen). It’s important to know that you should not use supplier directories and trying to find middlemen. You’re never going to make any money with them.

3&4. Build Your Website & Get Approved with Suppliers

And yes, we actually do use Shopify. We have for the better part of a decade. It’s hands down the best platform. They are the easiest to use with the best customer support.

As an internet retailer, you should build your website before you move on to step four – getting approved with suppliers. Your website is built before you start talking to good suppliers because, remember, they don’t want to work with drop shippers! They want to work with you – an internet retailer.

They especially don’t want to work with newbies, and people without experience. So build your website first, and then contact these suppliers. You present yourself as an internet retailer. THAT’S how you can get approved. Then you use them as one of your drop shipping suppliers!

Now, it’s time to have fun and make some money.

  1. Optimize for Conversions

This is when we add fun hacks and little tricks to our website, turning visitors into buyers.

  1. Get Traffic

Remember that we’re not “drop shipping”. We are an internet retailer. As an internet retailer, we can use the best traffic sources and they’ll actually look highly at us. They won’t think “oh, should we ban this company?” or “should we not send them any traffic?” No, they’ll want to work with a respectable internet retailer.

They’ll send us good traffic. Again, I’m talking about Google and product listing ads. Once this is all set up, then it’s time to get our automations in place, turning this into an operation that’s managed with maybe 15 to 30 minutes a day.

From there, it’s just about going back to optimizations, making sure the site is doing as well as possible. Some people think they are going to get their drop shipping suppliers first, but that’s not how it works if you want to do this the right way.

Stay on the Drop Ship Model

So remember, technically, you are working on the drop ship model. This means that other people are fulfilling orders for you, which is fine!

But don’t use that term with anyone. Keep it between you, me, and Drop Ship Lifestyle.

When you are talking to drop shipping suppliers, banks, merchant accounts, ad platforms, customers, DON’T SAY DROP SHIPPING. (Say that you are an internet retailer instead) They will look down on you. They won’t want to do business with you, and unfortunately, you won’t build anything lasting. Your drop shipping suppliers will be either bad or non existent.

I hope you all found this valuable.

If you’d like a recap of why you should stop drop shipping and become an internet retailer, check out this video!

Drop Ship Strategy, Drop Ship Suppliers
easy drop shipping tips

12 Drop Shipping Tips for Easy Wins in Your Shopify Store

Today we are talking about 12 dropshipping tips to increase your eCommerce business conversion rate.

In only a few minutes, you can increase the conversion rate of your Shopify store to 2.5% or more!

If you’ve tried eCommerce in the past but had a hard time converting visitors into customers, these dropshipping tips can help you start consistently making more sales.

Even if you haven’t built a store yet, these 12 dropshipping tips will help you start off on the right foot.

But mainly, this article is for people currently driving traffic to their stores with a less than a 1.5% conversion rate.

12 Dropshipping Tips for Easy Wins

So if you have 100 people coming to your website and less than 1.5 people buy, especially if you’re using paid traffic, you probably need to make some improvements.

Thankfully, the dropshipping tips I’m about to show you should rapidly increase your conversion rate with only a few minutes worth of work.

And if you’re practicing high ticket drop shipping (products that are $200-$1000+), a  1% increase is a massive improvement for your business.

Add A Phone Number To Your Store

The first dropshipping tip is to add a phone number on your header, footer, contact, and about us page.

One of the biggest fears people have about starting a business is talking to suppliers and customers. But you shouldn’t be scared, because people calling in are trying to give you money.

As a full time employee or student, you may cringe at the idea of spending all day answering the phone. But people aren’t going to call that often, and having a phone number builds trust with your potential customers.

When they do call, it’s usually to place an order. They’ll call and say “I just wanted to see if you are legit before I ordered.”

Return All Calls

You probably won’t be available every hour listed on your website, so make sure you return every missed call and voicemail ASAP.

If you don’t return your calls, they are going to find someone else to buy from.

If you’re at work, you can step outside. If you’re at school, call back during your breaks.

Again, most these people are calling you to give you money, so it’s worth your time to call them back.

 

My recommendation is to use Grasshopper and use their app on your phone. That way, you can have a 1-800 number that customers can call without giving out your personal cell number.

But the main thing is to not be afraid to talk to people because it’s going to make you more money.

Install Privy Exit Intent

One of the biggest mistakes people make after attracting the right traffic is to let them go without getting their contact info.

Without an exit pop-up, you’re missing the chance to capture your visitor’s info so you can eventually turn them into buyers through email and retargeting.

That where Privy’s exit intent pop-up can help you.

When your visitors go to leave, a pop-up will appear, promising a discount:

Privy Exit Popup Dropshipping Tips

This lets you capture their contact information so you can keep in touch and prevents your traffic from leaking out.

Offer A Free Bonus Gift

If you follow the Drop Ship Lifestyle model and sell high ticket products, then you can afford to increase conversions by offering bonus gifts with each product.

If you are drop shipping from China and selling cheap products, then you may not be able to do this.

When you’re going high ticket with the best suppliers, you’ll have pricing policies that set a Minimum Advertised Price (MAP).

That means you can’t discount below that price to beat competitors. But you can convince people to buy from you by offering more than your competitors.

You have to ask yourself what your customer wants or needs that is inexpensive and that they’re going to buy anyways. These are usually smaller accessories like a phone case when you get a new phone.

For example, if you’re selling paddle boards, you could include an ankle leash or board wax. That way, when they’re shopping for that board and are comparing between you and your competitor, they’ll see the same price. But with you, they’ll get something more.

Ask Suppliers For Reviews

If you’re brand new with no testimonials or product reviews, it’s going to be hard to get sells.

People want to hear what previous customers have to say about your business and products, that’s where social proof comes in. Without good reviews and testimonials, you’ll have lower conversions overall.

The easiest way to get product reviews is by asking your suppliers for them.  Don’t reach out to all of your suppliers, just focus on reaching out to suppliers for the products that are selling the best.

[bctt tweet=”People want to hear what previous customers have to say about your business and products, that’s where social proof comes in. Without good reviews and testimonials, you’ll have lower conversions overall.” username=”ecomlifestyle”]

Your suppliers should already have a database of these on their website or in their dealer portal. They should be able to provide information for you to put on your product pages.

The great thing is that most of your competitors won’t being doing this, so you’ll get an extra edge over them.

Ask Suppliers For Unique Product Photos

When you’re having these conversations with your suppliers, make sure to ask them for unique product photos.

Since you’re drop shipping, you aren’t going to see or touch your products. You’ll probably have the same photos as everyone else because when you apply to be a retailer for a supplier, they will give you the same photos that your competitors get.

Everyone puts the same images their website, resulting in every product page looking the same.

Just look at this paddle board that I found on three different stand up paddleboard stores – all of them are using the same pictures:

SUP Same Product Image Dropshipping Tips

When people are buying online they want to see as many photos as possible, especially with the high ticket items you’re going to sell.

They’ll be spending $1000-$2000 on these products, so they want zoomable, high resolution pictures, with multiple angles.

When you talk to your suppliers, you should ask for:

  • Any photos not included in new dealer product package
  • Trade show photos
  • Customer review photos

These photos will help customers choose you over competitors.

Go Deeper When Finding Drop Shipping Suppliers

The tips I mentioned earlier in this article are all about finding things that your competitors don’t have. You’re competing, so you want to make sure you have an edge on them.

This tip is about sourcing unconventional suppliers. When you dig deep you’ll find a lot of suppliers that you could’ve easily missed, leaving money on the table.

The easiest way to deep dive on suppliers is to look at trade show directories. The great thing is that you don’t have to actually attend trade shows… All you have to do is:

  • Look up trade shows that fits your niche
  • Go to their directories online
  • Look at their exhibitors list
  • Contact those companies to sell their products

If you sell microphones, you may look at A/V electronic trade shows like CEDIA – then look at their exhibitors and reach out.

Tradeshow Suppliers Dropshipping Tips

I give you the steps for finding suppliers in my course, but this a great way to expand upon that.

Provide More Payment Options

You may be doing this already but if you aren’t, you should be providing the most payment options.

Here are some payment options you should provide:

  • Shopify Payments (U.S. Based)
  • Stripe Atlas (Outside of U.S.)
  • Paypal
  • Amazon Payments
  • Apple Pay

Occasionally, Paypal has put a hold on my money but people love using it. In recent years I haven’t had an issue with them.

The general rule is to give your customers as many payment options as you can. All the transactions will still be through Shopify– it’ll be tracked in the same place, and it will all go to your bank account.

Use Tidio Live Chat

This is a free live chat app in the Shopify App store. Just like Grasshopper, you can get an app for your phone.

That way, when someone live chats your store, it’ll push to your phone letting you respond wherever you are.

Tidio User View Dropshipping Tips

Use Photo Resize

Some of your sites will have 100 products, and others will have 3,000+. With that many products your site can come off as chaotic or scammy if not designed correctly. I don’t think design is the most important thing, but it your site shouldn’t look cluttered.

One of the Shopify apps we use to make all your product photos look uniform automatically is Photo Resize. This ensures a clean look that will help build trust with your customers.

Add A FAQ Page

After you run your store for a while, you’ll learn the most common questions your customers have.

If you get a few questions a week about similar topics, just know that there are 100 or so people that didn’t ask that same question and just left.

Sometimes, people will chat or call for answers. However, most people will be lazy and just leave.

With a Frequently Answered Questions Section (FAQ for short), you can give them the answer and get them to buy no matter what time it is.

Use Urgency & Scarcity

Using expiring offers and showing inventory count is a great way to drive more sales.

The countdown timers are user based, automatically adjusting for each unique visitor. They are an amazing way to turn a ‘maybe’ into a sale.

Urgency Scarcity Dropshipping Tips

Just make sure you actually expire the offer or you’ll lose credibility, and your urgency/scarcity will fail you. Being fake will hurt you long term in business

You should also include an estimated arrival time, as people will want to know when their products will arrive.

If your conversion rate is less than 1.5%, implement these tactics. Go through this list and implement each one. Come back to me in 3-4 weeks, and let me know what happened. I’m sure these changes will make a huge difference.

These dropshipping tips were shared in this recent video:

Are you using all of these dropshipping tips in your business? Let’s discuss in the comments below.

Drop Ship Strategy, Drop Ship Weekly
how to work from home

How to Work From Home With Small Children (& Not Go Crazy!)

A really incredible thread came up the other day in our Drop Ship Lifestyle Labs private Facebook Group. It started off when one of our members reached out looking for any others who struggle on how to work from home with small children in the house.

The thread ended up being a few dozen comments long and full of great tips and motivation from other young parents in the group. As a new parent myself, I know it can be a real challenge not just to work from home, but to build an online business that will provide you with the income to take care of your family.

[bctt tweet=”Enjoy it! If you work from home with your kids nearby, you’re the luckiest person on the planet… so don’t miss it.” username=”ecomlifestyle”]

 Are you having a difficult time working from home with small children? If so, here’s a comprehensive list of tips I’d suggest to keep yourself sane and productive:

That’s why I took the best tips from that thread and compiled them altogether into one easy to bookmark list with tips on how to work from home with small children.

Whether you’re just starting the course from home, or providing for your family full-time with profits from your drop shipping store, these tips are going to help you work better and more effective. Which, with a small kid or two in the house, can seem nearly impossible…

My Top Two Tips for How to Work From Home with Small Children in the House

I just had my first son at the end of 2017 and have been lucky enough to be flexible and work at home with both him and my wife. Having him has been awesome but I have to say, I now have A LOT more respect for anyone who builds their business AFTER starting a family!

You’ll have to accept the fact you’ll most likely not be able able to work for long, interrupted stretches of time.  This makes it extremely important to be able to “get into the zone” quickly when you sit back down at your desk. To help, try listening to the same song and / or playlist on repeat while working.

Bonus Tip:  Listen with Bose Noise Cancellation Headphones and ask your husband / wife / nanny to get you as needed!

anton with baby

Try to get your baby into a routine so that you can better plan your own.  We didn’t try to enforce any set eating and sleeping routine for our baby for his first 3 months… this made it almost impossible to plan out my days and most of my time was spent reacting to the babies wants and needs.

Now we know what time he eats, what time he naps, what time he gets his bath, and what time he goes to sleep for the night. This made both of us happier as the baby is now sleeping better, and I’m getting more focused work done!

Tiffany B. – DSL Member – Mother of One

“I wanted to create something that didn’t take away all my husband and my time with our baby! It seems insane to start a fourth business at this stage of my life but it makes total sense to me and what I want for my family.”

Tip #1: Find Balance in Your Life

On a daily basis, I need to work from home on four businesses, raise my baby, get outside, exercise, rest and do the house chores. If I skip one or two of these for too long, I cannot sustain good mental health or something goes downhill.

So I have learned to give into the two or three hours a day I get to work and not try to act as if I have seven hours and then get frustrated I didn’t get my huge job list done. This means I then can utilize the rest of my day to its full extent and actually be a happy person.

Tip #2: Hire a Cleaner and Don’t Feel Guilty About it

Hiring someone to clean my place was the best thing I did for myself. When you work at home with a messy baby, you can go a little crazy looking at the mess all day.

Michael C. – DSL Coach – Father of Four

“For the past five years I have been supporting my family of six as the sole income provider in the house with 100% of the income being from money made online. Having four kids under the age of five (with my first one just being born when I started DSL) forces you to find solutions to effectively work from home.”

make money online working from home
Michael and his family, pre-baby #4.

Tip #3: Make Important Calls During Nap Times

I used to call suppliers during their nap times so it was quiet and I was able to sound more professional without a baby crying in the background. I personally did a lot of work from 10 PM to 2 AM on my store. This allowed me to have peace & quiet while my kids slept. If I had a newborn it allowed my fiancé to get some rest as I would grab the baby when they would wake at that early AM time.

Tip #4: Switch to a Bigger Gym That Offers Childcare

I never did this, but actually saw how effective it was for other parents to sign up for a bigger gym that offer childcare. Most gyms with childcare will allow up to two hours a day for an extra $30-$50 a month. I love this package and have this as well.

With my four kids, being able to drop them off and go workout while giving my significant other a break (or she could work out too same time) helped me personally get out of the house, away from the computer and break the sometimes monotonous routine we get stuck in by sitting in a chair all day.

What I thought was clever is as I would go to the gym somewhat regularly, I would see parents who would go on a run for 30 minutes or take a 45 minutes Crossfit class; but then whip out their computers when they were done and doing work for close to an hour RIGHT OUTSIDE THE CHILDCARE!!!

We are lucky enough to have some outside help come over in the morning and a few nights a week, but I thought that was absolutely genius. Those parents got in an extra 60-90 minutes of work every single day if they wanted, while their child is running wild playing with other kids in the play area being watched by a few workers (depending how big your gym is) for an extra $30-$50 a month. Well worth the cost!!!

Brent P. – DSL Member – Father of One (With Another on the Way!)

Tip #5: Meditate

Your time to work on your side hustle is when everyone is sleeping, so I found that meditation really helps when you are getting less sleep.

Tip #6: Be Present

Be present when you are with your child and spouse. This means no phones, work thoughts, daydreaming as every moment of your child’s life as a baby is too precious to pass up on for what could be on social media or mindless browsing.

Zach S. – DSL Member – Father of One

“For my wife and I, we absolutely needed to set rock-solid boundaries if we were going to have any sort of success with our store.”

Tip #7: Set Up a Schedule

When I first started the course, my son was 3 months old. It is just too much to try and juggle a full-time job, maintain a healthy marriage, take care of a newborn, and start/learn a new business all at once without some agreed-upon system in place with your significant other. For my wife and I, we absolutely needed to set rock-solid boundaries if we were going to have any sort of success with our drop shipping store.

After purchasing the coaching program, we worked out a clear schedule. It has since evolved, but these days I’ve got every Tuesday and Thursday nights from 6p-1130p and every Sunday from sunup to sundown to chip away on our website.

There are only so many hours in the week, and the current system my wife and I have allows me to allocate time with my new family (my favorite), time with my job, and time to work from home on our online business while minimizing the crazy relationship miscommunication stress.

Brian A. – DSL Coach – Father of Two

“If you work from home, with your kids nearby, you’re the luckiest person on the planet… so don’t miss it.”

working from home with small children

Tip #8: Set Boundaries

Set boundaries because you will need a quiet space to work from home. Also, set aside time when you know you won’t be disturbed.

Tip #9: Talk About Being a Parent

Talk about being a parent with your customers and suppliers. There’s no better way to connect with someone.

Tip #10: Enjoy Working From Home!

Enjoy it! If you work from home with your kids nearby, you’re the luckiest person on the planet… so don’t miss it.

A post shared by Huong Thao (@thaokraly) on

Shannon C. – DSL Member – Mother of Four

“It has been great to set my own schedule, work at my own pace as well as be able to have my three-year-old asleep on my lap when she was sick. And still be able to get work done at my home computer. Nowhere else I’d rather be!”

Tip #11: Make Some Progress Every Day

I’m a homeschooling mom of four girls under 10 years old and my husband works full time, plus has two small businesses that keep him very busy. So I’ve turned ‘bedtime’ over to my husband as late evening seems the best time of day for me to get the biggest chunk of focus time. I try to get at least some progress made every day. I keep a notebook with notes of what I’ve learned, new terms, coaching call notes, competitors’ information, supplier notes and such.

I end every day with making a to-do list for the next day or next step – which is helpful when I sit down I can jump right into where I left off. It has been great to set my own schedule, work at my own pace as well as be able to have my three year old asleep on my lap when she was sick.

Jeana F. – DSL Member – Mother of One

“My main thing is trying to find time to work in everything I want to do without stressing myself out…”

Tip #12: Wake Up First

I need to find time to exercise regularly and eat healthy on top of consistently carving time out every day to build this drop shipping business. One way I deal with this is making sure I’m up at 6 AM every day and try to fit at least two hours in on building the business before my child wakes up. If I’m lucky, I can also work from home on the business during his naps, but sometimes that time is needed for exercise, cooking, or critically needed chores or errands.

Tip #13: Don’t Become ‘Chained’ to Your Routine

But you can’t let yourself get chained to the routine either because unexpected things always happen. If your whole plan ends up getting thrown off one day, the key is to not get stressed out about it and go with the flow when needed.

Also don’t be afraid to just take some time to yourself, or just play with your kids for a while with no worries. Sometimes I need to remind myself not to get caught up in the business and chores all day while my kid’s stuck in the play area entertaining himself with no real interaction from me. Those moments with your children are precious and you will never get them back again, so make sure you enjoy them every day and don’t get too caught up in adulting.

[bctt tweet=”All in all, the challenges of working from home as a parent of a newborn baby are worth it to me when I consider how lucky I am.” username=”ecomlifestyle”]

All in all, the challenges of working from home as a parent are worth it to me (and it seems many others in our community) when I consider how lucky I am to be able to stay at home and work on my business. It can be a balancing act for sure, but it can be done with systems and discipline!

What about you? What’s your favorite tip for working from home with small children that keeps you sane? Maybe one of the tips above has helped you out the most? Either way, let’s keep up the conversation in the comments!

Drop Ship Strategy, Lifestyle Design
Shopify Taxes

How To Handle Shopify Taxes For Drop Shipping

With April 17th (aka Tax Day) rapidly approaching for all of my friends in the states, I decided to create this guide to help you with Shopify taxes and hopefully save you some money before next tax season rolls around!

Tax day Shopify taxes

Disclaimer #1:  This guide was created for people with U.S. based businesses.  We have never operated businesses based outside of the U.S. and don’t have any guides on taxes for non-US based businesses, but we do have this guide on drop shipping from outside the U.S.

Disclaimer #2: This post is not meant to be legal advice. The information presented here is solely for general information and is not to be relied upon as counsel or legal advice. When making any important business decision including setting up business entities, taxes, and intellectual property, always consult with an attorney. Drop Ship Lifestyle and the authors of this content expressly disavows any liability for this content. You are responsible for making your own legal decisions and should contact an accountant to advise on your unique situation.

Taxes are something that no one wants to think about, but that everyone has to deal with, and I’m hoping this guide can give you some insight as to what to consider when running an eCommerce business.

Shopify Taxes Overview:

The first thing you should consider when running your store is whether or not you have to collect and pay sales tax. The second thing you should consider is in which states are you required to pay sales tax.

Sales tax is a pass-through tax. This means, if required, you will collect sales tax directly from your customers before paying it directly to the state.  

Sales tax is handled at the state level so every state has different tax rules and laws.

Sales Tax Nexus:

To determine which states you’re required to pay sales tax in, you must first determine if you have a sales tax nexus.

[bctt tweet=”Each state defines sales tax nexus differently, but the general definition is having a presence in multiple states.” username=”akraly”]

All states define this term differently, but the general definition of a sales tax nexus means having a presence in multiple states.

A presence could be an office, a warehouse, employees, or even affiliates.

If you determine you have a nexus in multiple states, you will need to obtain a sales tax permit (aka sales tax license) in each of the states for which you have a nexus.  You’ll also need to begin collecting sales tax in that state.

If you determine you have no nexus in states besides your home state (where your business is registered), then you are only required to collect and pay taxes in your home state.

For example, if your business is based in New York, and you don’t have a nexus with any other states, you would then:

  1. Obtain a New York Sales Tax Certificate
  2. Collect sales tax on orders that ship to New York
  3. Pay sales tax to the state of New York

Sales Tax Rates:

In the example above, the amount of sales tax that you’re required to pay depends on where in New York you ship your product to.  

For example, an order that ships to zip code 10010 would have a different tax rate than an order that ships to 11561.

Every state has tools online that you can use to look up sales tax rates by address, but if you want to save yourself a lot of time you can look into a tool like TaxJar which will automatically add sales tax to your customer’s orders based on their address.

Sales Tax Payments:

Every state has their own rules and laws for when sales tax payment should be submitted, but it’s typically either monthly, quarterly, or yearly based on your sales volume.

How To Structure Your Business For Corporate Taxes:

Please note there are many benefits to creating a business entity, but for the purpose of this post, we will just refer to the tax benefits.

Sole Proprietorship 

Doing business as a sole proprietor simply means doing business as yourself. There are no tax benefits to doing business as sole-proprietor, although you will have the ability to write off all of your normal business expenses.

LLC

Forming a single member Limited Liability Company (LLC) provides the benefit of personal asset protection from your business, but nothing for taxes. An LLC is a pass-through entity, meaning the business profits go straight to your personal taxes. Just like being a sole-proprietor, you can have the ability to write off all of your normal business expenses, but the income still goes on your personal tax return.

S-Corporation

If you file an “S-Corp” election (Form 2553) your corporation provides the benefit of limited personal liability, and can also provide some tax benefits.

This is because you, as the business owner, can be treated as an employee of your S-Corp.  

As an employee, you can pay yourself a fair market salary from the S-Corp.  

When you file your personal taxes, you will have to payroll taxes on your salary. 

The rest of the businesses profit (or loss) will then pass-through to your personal taxes as a distribution.  While you’ll still pay taxes on the distribution, you will save the 15.3% in payroll tax on the distributed part of your income.   

Comparing All Three:

Business types Shopify Taxes

Let’s say your business earns $300,000 in profits for 2018 (Nice Work!)

If you’re doing business as a sole-proprietor or single member LLC, you will pick up $300,000 on your personal tax return. You will be responsible for payroll tax (15.3%) on the full $300,000. 

If you’re doing business as an S-Corp, and pay yourself an $80,000 salary, you will be responsible for payroll tax on $80,000.  The other $220,000 of income will pass through to you as a distribution.  You will still be responsible on taxes for it, but not the 15.3% 🙂

Potential Deductions

With the help of an accountant, you should be able to capture most of the major deductions for your Shopify taxes. But just in case you decide to do your own taxes, I’d like to point some possible deductions for your eCommerce business.

Home Office

If you are operating your business from a home office then you have a few deductions that can be claimed on your Shopify taxes.

The size of the deduction is dependent on the size of the workspace. To qualify, you must follow these guidelines:

  • Your work area has to only be used for business activities
  • Your office has to be the principal place of business
  • The majority of time spent in the designated area has to be spent working on your eCommerce business
  • You can’t have an alternative workspace

There are two methods for calculating the total deduction, one uses $5 per square foot up to $300. Or you can use the regular method, based on a percentage of square footage used for your office, then take your total rent or mortgage and deduct that percent.

So if you are using 15% of your living space as an office you can deduct 15% of your mortgage interests on your tax return.

Utilities

Using the same square foot percentage you can deduct utilities used (heat, water, and electricity) as well.

On top of these basic deductions you can also claim:

  • Business Interest and Bank Fees
  • Business Insurance
  • Bookkeeper, Accountant, and Tax Consultant Fees
  • Legal Fees
  • Independent 1099 Contractors
  • Employee Compensation and Benefits
  • Marketing Tools & Services
  • Advertising Costs
  • Business Travel Expenses

I hope you found this guide helpful as a starting point for Shopify taxes! But please don’t forget there is no substitute for a great accountant and you can often consult with one for free if you’re considering becoming a client of theirs.  Everyone’s tax situation is different so my advice is: do your research, ask for referrals, and meet with an accountant. Then make a plan to collect (and keep!) as much money as possible in 2018.

ecommerce business setup, Shopify
drop shipping affiliate marketing

Drop Shipping vs Affiliate Marketing In 2018 [Which Is Better?]

The reason I wanted to make a post about drop shipping vs affiliate marketing is because of a recent question that popped up. One of the highest rated videos on our Drop Ship Lifestyle YouTube channel is about drop shipping on Amazon. It’s a great video, and this was a recent question one of our viewers left:

drop shipping vs affiliate marketing

But the question just says, “Thanks man, I am new to internet marketing. I’m trying to learn and I have been wondering why not just review a product, then set up a relationship with a manufacturer directly and collect a 10% commission…”

Right, why even use Shopify?

So let’s talk about affiliate marketing vs drop shipping and why you should choose one over the other.

What is Affiliate Marketing?

So basically what Chilcote is referring to in this question above is an affiliate marketing type of relationship. An easy way to explain what that is, is take for example that I wrote a review for a specific pen, and talked about how that pen is what I write with all day. Then at the end of the review, I’d share a link and say, “Hey, by the way, here’s a link for you to go and buy that pen!”

With affiliate marketing you are promoting other people’s products similar to drop shipping. One of the big benefits to affiliate marketing though, and one of its biggest advantages that draws people in, is you do not have to handle orders.

how affiliates make money

Processing Orders:

Since you are simply referring people to someone else’s online store, you won’t be processing orders. You are not having to charge their credit card and their money is not going directly to your bank account. You don’t have to deal with a potential customer calling you and saying, “Hey, my credit card isn’t working.” That doesn’t happen because you don’t process the orders with affiliate marketing, making it one of the biggest benefits.

Customer Service:

Another big benefit with affiliate marketing is you do not have to handle customer service. If I refer someone to a retailer’s website to buy this pen, then they buy the pen. It is not my problem if it shows up to their house and the ink has exploded during shipping.

The customer will not contact me asking for a new pen to replace the one that exploded. Instead, they’ll contact the company and say, “The ink exploded. I want a new pen.” Obviously, not dealing with support is a huge benefit in affiliate marketing.

In my eCommerce training, customer service is something I address. Specifically, with our eCommerce stores, we always try to have support at a minimum– meaning we sell products that aren’t problematic.

The reason this could be beneficial for those interested in affiliate marketing, is let’s say you are promoting something super technical that maybe you don’t have all the answers for, something very specialized. Could be a new type of electronic, something like that. If you promote it as an affiliate. You don’t have to worry about answering these questions or dealing with complicated customer service issues. So not dealing with customer service could be a huge benefit if you promote or produce content in a niche like that.

Making Money:

Now the way you make money as an affiliate is by earning a commission per sale. Just like the person referred to in the YouTube comment, they are saying why don’t I just refer this sale through my relationship with the manufacturer and they could pay me 10%? So commission-based sales is how you make money with affiliate marketing.

Now, before we move on to an explanation of what is drop shipping, here’s a quick recap of what affiliate marketing is:

  • Promote Other People’s Products
  • You Do Not Process Orders
  • You Do Not Handle Customer Service
  • You Earn Commission Based on Sales

What is Drop Shipping?

If you don’t already know what drop shipping is, it’s the retail method in which you don’t keep products in stock. Instead of warehousing, you partner with a drop shipping supplier that stocks its own inventory.  You transfer customer orders and shipment details to them, and the suppliers ship the order directly to the customer. Here’s a graph to help you understand the drop shipping business model:

What is drop shipping in 4 steps

With dropshipping, there are some similarities to affiliate marketing, and some differences. Let’s look at those:

Processing Orders:

First off, yes, you’re still promoting other people’s products. Let’s use the pen example again. I would still be promoting someone else’s pen, except it will be through my store. That means I would process orders, people would put their credit card information in on my website and that also means that I would have to handle customer service.

Customer Service:

If someone had a question before they ordered this pen, or if someone was shipped a damaged product, they’d coming to our drop shipping company for support.

Making Money:

Making money with drop shipping means you earn profit per sale. If someone buys that pen from me for three bucks, and it cost me a dollar to fulfill the order, then I earn two dollars, right? But then of course, I have to factor in my expenses like hosting, paid traffic, and outsourcing customer service.

ecommerce quotes

However, you don’t have a fixed amount you are going to earn with dropshipping. It really comes down to how you price your products and how you manage your expenses.  How much money you make drop shipping could vary widely, but that means you have more control.

Instead of just making 10% commission like you would on each affiliate sale, you could earn much more depending on how you monetize your website and your sales and your customers. (I will talk more about that in a minute.)

[bctt tweet=”Unlike affiliate marketing, you don’t have a fixed amount you can earn with dropshipping. It really comes down to how you price your products and how you manage your expenses. ” username=”ecomlifestyle”]

To recap, remember that with drop shipping:

  • You Promote Other People’s Products
  • You Process Orders
  • You Handle the Customer Service
  • You Earn Profits on Each Sale

Drop Shipping vs Affiliate Marketing

Let’s talk about an example that I always give because I think this will help to demonstrate the differences between drop shipping vs affiliate marketing. Funny enough, this paddle board example is one that I have been talking about since I started Drop Ship Lifestyle in 2013!

Let’s say you decided to make a YouTube video about paddle boarding. You got a bunch of views and now you’re like, “Wow, I want to have people buy these paddle boards from me. I want to make money off this.”

So then you’ll start building an audience that cares about paddle boards. Now, you can compare these two options.

If you promote someone as an affiliate, meaning you refer your traffic and audience to someone else’s store, you could earn 10% commission from each sale. So if the paddle board is $1,000, you would make a $100 every time someone used your link to buy their own paddle board.

Note: In my experience, 10% is an average number for affiliate marketing commission. Some affiliate programs pay less, and some are pay more.

Whereas with dropshipping a paddle board, these numbers vary also. But if you set things up properly, you can expect to make about 25% net profit on each sale. That means instead of someone going to the site you refer them to, you send them to your site to buy that $1,000 paddle board. And instead of making $100, you will make $250 net profit.

At this point, what a lot of people are probably thinking is whether or not it is worth 15% of potential profit to have a business that is “hands-off”. By “hands-off”, people commonly think that I mean you are not processing orders or handling customer service. And I don’t want you to think this way because it’s a much more complex situation. It’s not that simple.

The Answer to Which is Better, Drop Shipping or Affiliate Marketing?

So you probably were able to guess the answer to which is better: drop shipping vs affiliate marketing. If you picked drop shipping as the winner, you are right! However, let me go through some of those reasons as to why drop shipping is more beneficial than affiliate marketing. (And it’s not just because I run drop ship stores and have a business called Drop Ship Lifestyle.)

dropshipping vs affiliate marketing

Benefit #1: Over Twice the Amount of Profit for Minimal Extra Work

Even if you private label or manufacture, just the benefits of having your own website rather than affiliate marketing are monumental. The first major benefit with drop shipping is there is a potential for over twice the amount profit every time you get a sale, for a minimal extra amount of work.

Again, you might be thinking the things I talked about earlier (processing orders, customer service, etc.) sound like a TON of work. And I’m telling you it definitely can be if you sell something low-ticket like a $3 pen!

One of the things that we do in our own stores, that makes my eCommerce training so unique, is that we recommend that you sell much more expensive, high-ticket products. That means less volume and less customer service, but way higher profit margins.

So really, it isn’t that much work to earn more than twice the amount of money for doing affiliate marketing, which is nearly the same thing. This alone makes drop shipping worth your time.

I am telling you, building a long-term drop shipping business is a great way to spend your time. It’s definitely worth the investment of setting up your own store and getting relationships directly with manufacturers and suppliers.

Benefit #2: New Traffic Sources Open Up

Now this one is the biggest for me, but drop shipping will open up new traffic sources and ways to find customers. I have ran plenty of affiliate sites in the past ten years, and I still have some affiliate sites which have generated close to seven figures in commissions alone. Affiliate marketing works, but it’s totally different from drop shipping for how you get people to your site.

What I mean by is you can’t just use every traffic source if you have an affiliate site. Picture an affiliate site as an online catalogue of products. When someone clicks, “Add to Cart” they could be taken to Amazon or whatever company is supporting the affiliate relationship.

Whereas if you have a Shopify, WooCommerce, or Volusion site, when someone clicks “Add to Cart” it goes to your site’s cart.

Now there is a big difference in those two different business models, not just in terms of how you make money but in terms of where you can advertise. With Google, especially Google Adwords and Google Product Listing Ads, they do not allow affiliate sites. You can’t upload your CSV of products and get traffic from Google if you have an affiliate site. And that is massive!

Understand, that if you’re going to be running a successful affiliate site, your primary traffic source, and what most people do, will be focused on SEO. It’s a huge way for affiliates to make money and get insane amounts of traffic. BUT you have to be really good at SEO to be successfully relying on it as your primary source of traffic.

The downside for relying on SEO as the main source of traffic for your affiliate site is that you are only making 10% or so per sale, so you can’t afford to invest in paid traffic most of the time. That’s why affiliate marketers rely so heavily on free traffic from search engines or influencer marketing (in which you would try to be an influencer yourself).

Like I mentioned earlier, if you have that paddle board video on YouTube, got a bunch of organic traffic, that could be something that you then funnel in to an affiliate offer.

On the other hand, with dropshipping or any other type of eCommerce, not only do you have more profit per sale to play with, but Google loves when you advertise with them and their shopping aggregator sites.

dropshipping traffic sources - what is drop shipping
Some of our favorite ways for driving traffic to our drop shipping stores.

That means you can have a much bigger reach in a much, much shorter amount of time. When you’re not relying something like search traffic, but relying instead of paid traffic, it is much easier to control your profits (and when the time comes, it’s easier to scale your business for growth).

Benefit #3: More Control!

The reason why I’m mentioning that I’ve done well and made plenty of money with affiliate sites, is because I’m not doing that great with them anymore. Some of them still do well, but I didn’t have control.

I didn’t have control over the affiliate offers that were available to me. Meaning, that because they are not your product and it’s not your store, companies could change what you are allowed to promote.

Google, if you a relying on search traffic, can change how they send traffic, rank your page, and how you show up on the SERPS at the drop of a hat. Really, you don’t have control on boosting your traffic when relying on organic search results because it’s not paid. If you are relying on other people’s traffic or other people’s affiliate offers, it can run dry very quickly. It’s not up to you with affiliate marketing. With drop shipping (or selling your own products or private labeling), you have that control over traffic sources.

It doesn’t stop there, another massive thing you control with a drop shipping business is your customer data. Again, let’s say I was referring 20 people a day to buy from a certain site. Every time I did that, that other website is collecting that person’s name, email address, their home address, their phone number, etc.

What that means if that the pen company that I am referring to will have those customers for life and can market to them. That pen company will email the customers I sent to them and tell them about their Black Friday special on pens, for example. Another massive downside to affiliate marketing.

Think about this. If you are the person that processes that order, again you are making more money the first time you process it. Yes, there is a little bit more work, but you also own that customer data. So if you want to sell a box of 10 pens as an upsell or if you want to sell them new notebooks or if you want to have a huge Black Friday sale, you are the one that’s marketing to that same person.

Over time, that data will become so much more valuable to you and to your business. That right there is just massive and honestly this is one of the main reasons I drop ship. And yes I know, I keep saying all the main reason but it’s because these benefits are so important. These reasons are why you should spend your time building your own Shopify store.

Benefit #4: You’re Building a Business That is More “Sellable”

The final benefit for choosing drop shipping over affiliate marketing is a drop shipping store can be a business that you can sell. A lot of people sell their drop shipping business and it’s a great way to cash out and make a huge amount of money.

dsl labs store sold
A big win for one of our Drop Ship Lifestyle members. He sold his drop shipping store for 6-figures and decided to splurge for that big check. 🙂 When asked what he was going to do with the money, like a true entrepreneur, he said, “Reinvest in other businesses!”

Now, I’m not saying affiliate sites don’t sell, because they certainly do. But if you have a drop shipping store with a solid sales history and customer database, it’s much more likely that you will get a higher payout when you want to sell your site.

In general, drop shipping sites are much more saleable than an affiliate business for a few other reasons.

There is a bigger buyer pool, especially when you get into the higher end price points. Affiliate sites aren’t the ones selling for seven figures, drop shipping businesses are.  It can be, again I am not saying there is no exceptions, but you will be much better off if you spend your time building your own business.

Remember: a drop shipping store is an actual eCommerce business that you know you are processing orders on, rather than sending sales to someone else’s business.

So with that being said, hope you found this explanation on drop shipping vs affiliate marketing valuable. Great question to bring up and definitely leave a comment below to keep the discussion going. I especially want to hear from you if you’ve had any experience with affiliate marketing!

Also, thank you reading this article. I hope that it provides with at least some motivation or a business lesson you can apply in your own life.

This topic was also covered in a previously recorded video. I post videos weekly to my YouTube channel so be sure to subscribe and share your top takeaways with myself and the rest of our community. Your comments keep me going so please drop me a message or just say hi.

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Drop Ship Strategy, Drop Ship Weekly

Drop Shipping On Shopify: Amazon vs Oberlo vs Domestic Dropship Suppliers

There’s a lot of confusion about the differences between Oberlo, Amazon, and domestic dropship suppliers. But all we’re really talking about is different ways to fulfill orders on Shopify.

The main goal of this article is to show you which dropship supplier is best for building a real brand that provides real value to your customers and to your bank account.

We’re not going to focus on building burner stores that will make you some money for a few weeks.

We want to build a dropship business that’s going to grow and compound over the years and still be a business that you’ll be proud to call your own 5-10 years in the future.

If you’re serious about eCommerce, which I assume you are since you’re reading this article… the first question you should ask yourself is, “What’s the most important factor in building a long-term brand?”

I get different answers to this question all the time. People say getting good traffic or having good dropship suppliers.

But the key to long-term business success is having happy customers.

long term dropship success

When people actually trust you enough to give you their business, they have to actually like what you provide them. This leads to long-term success. Not only because they’ll leave positive reviews, but because they’ll talk about your business.

This adds up over the years.

On the other hand, if you’re giving people… 

  • A bad experience
  • Terrible customer service
  • Long shipping times
  • Poor quality items
  • Items damaged on arrival

You’ll get bad reviews and people will tell others not to trust you which won’t lead to a long-term business. So if you want to have a store that stays around for awhile, you need to keep your customers happy.

The Big Three Dropship Suppliers

dropship supplier models

Let’s give an example of the shopping experience. Let’s say our customer’s name is Sarah. She’s on the internet and sees your ad then lands on your Shopify store.

Once she places her order, we have a few different options to fulfill the order. one of them is Amazon. 

You could go to Amazon, buy the product and have it shipped to Sarah. 

You could also have Oberlo linked to your Shopify store that would be fulfilled from a third party supplier, most likely from China.

The last option is a domestic supplier, which means that they are based in the country you’re doing business in.

Using Amazon As Your Dropship Suppliers

Amazon Shopify Dropship supplier

First, the buyer will go to your website, place the order, and you get the money in your bank account.

Then you’ll go to Amazon and buy that item for your customer at a cheaper price. This model is called arbitrage.

How Amazon Drop Shipping Works: 

  • Buyer orders on yoursite.com 
  • You find the product for cheaper on Amazon 
  • You place an order on Amazon 
  • Amazon ships to your customer 
  • You keep the difference 

This model can also use eBay and Walmart, instead of Amazon.

But it isn’t sustainable because you don’t have relationships with suppliers, so you can’t be sure that products will stay in stock, or hold at a certain price.

Arbitrage also has a lot more manual work for small profits. When you order the products from Amazon, you have to private message the sellers and ask them to not include any slips, invoices, and packaging from Amazon.

Otherwise, your customer will receive something from Amazon, becoming confused and angry.

There’s also no barrier to entry. If you found something very profitable to sell, you would have a ton of competition because literally anyone can do this at a moment’s notice.

Issues With Drop Shipping From Amazon: 

  • Not sustainable (no consistent selling products) 
  • Too much manual work for small profits (need to private message all Amazon sellers to tell them not to include packing slips and Amazon packaging) 
  • No barrier to entry 
  • Customers will occasionally receive Amazon packaging on accident (leading to frustrated and angry customers) 

While this technically still is drop shipping, it has too many issues for it to be a viable long-term solution and I don’t recommend it.

Oberlo Dropship Suppliers

Oberlo Shopify Dropship supplier

You could build a Shopify store and import the products you want to sell from Oberlo, linking those products to your store.

The buyers will find the products on your site and place orders, then you process the order on Oberlo.

Oberlo then sends the product to your customer. But Oberlo isn’t a supplier, they’re a middleman between the manufacturers and your store.

They have a ton of suppliers, causing a lack of consistency in quality. If you deliver a bunch of defective items the customer will send them back to you, not Oberlo. Then you have to return them directly to the manufacturer.

We call this the ‘drop shipping from China model’ because most of the suppliers are based in China when using Oberlo.

How Oberlo Drop Shiping Works: 

  • You import products to your Shopify store 
  • Buyer orders on yoursite.com 
  • You process the order through Oberlo 
  • The supplier ships the item to your customer 

One of the biggest problems is that you’re always chasing trends to catch a hot product for a few weeks. Think of products like fidget spinners. After a short time, your store will fizzle out.

Most the products from Oberlo are both inexpensive and of sub-par quality. Overall, these products lack a lot of quality control. Not all of it’s bad but most of the products suffer from inconsistency.

There’s also no pricing control on Oberlo. They don’t use minimum advertised price (MAP) which results in pricing wars and little to no profit.

Another issue with the products found on Oberlo is that they’re usually generic with no branding. This may seem like a perk, but at Drop Ship Lifestyle, we believe that being retailers for brands is the key to long-term profits.

[bctt tweet=”Another issue with the products found on Oberlo is that they’re usually generic with no branding. This may seem like a perk, but at Drop Ship Lifestyle, we believe that being retailers for brands is the key to long-term profits.” username=”akraly”]

Because these items are coming from overseas (usually China), there are long lead times. So even with the fastest shipments, you’re looking at 10-days but it’s usually more like 20 days for your customer to receive their items. 

Your customers don’t want to wait that long for products. This leads to customers having a bad experience, leaving negative feedback, and filing chargebacks.

There’s also no barrier to entry, so it’s highly competitive and there will always be a lot of people selling the same products.

Issues With Drop Shipping From Oberlo: 

  • Always trying to catch the latest trend 
  • Inexpensive & offer sub-par quality products 
  • No price controls (race to the bottom) 
  • No branding whatsoever 
  • Long lead times 
  • No barrier to entry 
  • No quality control assurance (from the suppliers) 

With all these issues I can’t recommend this type of drop shipping.

Domestic Dropship Suppliers

Domestic Shopify Dropship supplier

When I say domestic dropship suppliers, I mean using dropship suppliers from wherever you’re selling. So if you’re in Australia and you’re selling in that market, use Australian suppliers.

This lowers shipping time down to 3-5 days, resulting in happier customers and more positive reviews for your drop shipping business.

It all starts with choosing a niche and building a store based on that product category. Avoid creating ‘shopping mall’ stores with a lot of different niches that aren’t related.

Once you find your niche, you look for people that already sell what you want to sell. These future competitors will have dropship suppliers and you’ll get approved to sell their brands.

This is somewhat of a barrier to entry because you have to talk with these brands and get approved to sell with them before you can start selling products. To me, this is a positive thing because it reduces your competition by adding a step.

Once set up, the buyer will come to your site and purchase. Then your dropship supplier will process the order.

The supplier ships the product directly to your customer and you keep the difference between the item cost and your retail price.

What is drop shipping in 4 steps

Besides much faster shipping times, one of the biggest benefits of the Drop Ship Lifestyle model is that if there are ever defective products, it can be directly returned to the supplier.

How Domestic Drop Shipping Works: 

  • You choose a niche & find your “future competitors” 
  • You get approved to sell for legitimate brands 
  • Buyer orders on yoursite.com 
  • Your dropship suppliers process your orders 
  • The dropship suppliers ship the item to your customer 
  • You keep the difference 

Like the other dropship suppliers, there are a few issues with this drop shipping model. 

Before you turn on your store, you spend a lot of time doing niche selection and market research upfront. 

You’ll also have to build your website before you have suppliers so that you can show them where you’ll be selling their products. 

There’s a lot of effort put into building relationships with suppliers and you won’t likely get approved immediately.

This model is all about building long-term businesses that need time upfront to develop.

Issues With Drop Shipping From Domestic Dropship Suppliers: 

  • You need to do market research 
  • You need to build a website BEFORE you apply 
  • You need to earn the trust of top-tier suppliers 
  • Put simply, it takes real work to get started 

Since this builds a real brand that has long-term success, I recommend this model.

Hopefully, this clears up the differences between dropship suppliers. This article is based on a Drop Ship Weekly video I did:

[responsive_video type=’youtube’ hide_related=’1′ hide_logo=’1′ hide_controls=’1′ hide_title=’1′ hide_fullscreen=’1′ autoplay=’0′]https://www.youtube.com/watch?v=N3ggPr5VxCA[/responsive_video]

 

Have you tried Amazon or Oberlo dropship suppliers? Let me know in the comments!

Drop Ship Suppliers, Drop Ship Weekly, Shopify
best ecommerce course

It’s Official! Drop Ship Lifestyle is the Best eCommerce Course!

It’s official! Shopify has released the winners of their annual Commerce Awards and Drop Ship Lifestyle was voted as the “Best eCommerce Course” in the industry!

Shopify created the Shopify Commerce Awards as a celebration of their global community of Shopify Partners, developers, and affiliates. Last August, Shopify asked their community to submit nominations for the Shopify Commerce Awards. Eight expert judges were chosen to sift through the submissions and vote on the best in each of the 16 categories.

New this year was the “Best eCommerce Course” category in which Drop Ship Lifestyle was voted as the winner! In the newest Commerce Award category, Shopify was looking for the best in user-friendly, educational, and inspirational eCommerce courses.

Voted by Shopify as the “Best eCommerce Course’ in the Industry!

What was cool about this “Best eCommerce Course” award is it’s not something that we actually were able to talk to our DSL community about. We couldn’t send out an email and ask members and friends to vote. That’s because it was voted on by expert judges chosen by Shopify, I should say.

Below is this quote from Ezra Firestone, he was one of the judges that chose us to win “Best eCommerce Course”.

“The content being divided by skill level and student goals was a big win,” said Ezra Firestone, judge panel member and CEO of Smart Marketer said about voting for us. “Loved that they [Drop Ship Lifestyle] had supporting blog content and a good amount of authority.”

Other judges included:

shopify-commerce-awards-2017-winners-judges-2 shopify-commerce-awards-2017

Image Source: Shopify

Again, just wanted to say thank you from myself and the team, not just to everyone here, but to all of our drop shipping coaches and to you for reading this. To everyone who has been part of Drop Ship Lifestyle since 2013 which is when I first launched this thing… Which is absolutely crazy.

What it Means to be a Member of the Best eCommerce Course

A few more things I’d like to mention is how this is actually going to benefit you if you’re a part of Drop Ship Lifestyle. Well, first thing is obviously bragging rights. Right?

This is official now! Shopify said it. We’re the “Best eCommerce Course”.

ezra firestone

You’re now part of the official best eCommerce training there is. In addition to that, there’s some really cool benefits that come with this, like connections and networking opportunities.

And since we heard that we were probably going to win this a few weeks ago, I started speaking to all of these other eCommerce experts. A lot of them now are going to be coming here to our office in Austin, Texas, to film different training modules with me.

What’s cool about that is if you’re already part of Drop Ship Lifestyle, you’re going to benefit from all the additional eCommerce training that we’ll add. And of course, as always, at no additional cost to you. We’ve been updating this eCommerce course training since 2013. And I’ll keep updating it every single year.

Now there’s a lot of other eCommerce leaders that want to be part of the best eCommerce course out there. So look for that in the members area. Look for updates via email if you are already a member.

 

 

However, there are even more benefits for you as a member of Drop Ship Lifestyle, the “Best eCommerce Course”…

Some of the benefits I’m not going to talk about too much because I want to keep them private. But I’ll announce them as we roll them out. 🙂

Though, a big one is if you are going to Shopify Unite in May, which is their annual conference in Canada. Part of what we get for winning “Best eCommerce Course” is getting to go there, accept the award on stage, and being a part of that conference. Which is pretty cool! We are even going to get a trophy for the award at Shopify’s conference.

But what we are going to do while we’re there since we will now be representing our brand, is host to meetup! If you are watching this, and you’re part of Drop Ship Lifestyle, and you’re going to Unite, look out for details for a Drop Ship Lifestyle hosted VIP party. Which of course you are invited to.

[bctt tweet=”Voted by @Shopify as the “Best eCommerce Course’ in the Industry!” username=”ecomlifestyle”]

I guess one more way that you could benefit from this right now is by actually going to the Shopify Award winners page, and go take a look at everyone that won the other Shopify Commerce awards.

Some of the other categories include winners recognizing the best in eCommerce:

  1. Design
  2. UX and UI
  3. Apps and Development
  4. Marketing and Branding

So go check these all out to because you could probably get a lot of takeaways from them to implement on your own drop shipping store, which is pretty cool. You could see the best of the best with this roundup of eCommerce winners.

This is a short article this week, I just wanted to get it up there to make this official announcement. It definitely got me very excited (along with the whole team and the whole community).  This award has definitely gave us a big push to not just keep going, but keep going with even better content release regularly.

This topic was also covered in a previously recorded video on my YouTube channel.

► If you want more drop shipping videos, subscribe to my YouTube channel here: https://www.youtube.com/user/dropshiplifestyle/videos?sub_confirmation=1

Drop Ship Lifestyle Stories

The Easiest Way To Be Successful With Drop Shipping

 

Simplicity.

That is the one word that we are focusing on in 2018. Really, it’s the one word that every single thing we do in our businesses should revolve around.

During my entire career, which spans over 12 years of building online businesses, I’ve noticed one thing. It’s that all of us entrepreneurs are constantly becoming obsessed with whatever the newest trend is. Whenever I hear about the newest thing that’s working for someone, even I want to try it for myself right away. Especially when I see new companies trying different strategies, I think, “Oh I need to try that right away!”

Overall, I guess trying everything has worked out for the best, because I’ve figured out all these things that work. But also, I’ve spent a lot of time on things that weren’t really necessary and they were more the result of my entrepreneurial ADHD-like spirit kicking in.

So again, a lot of time has been spent on things that we didn’t have to do. And when I say we, I mean myself, I mean the entire Drop Ship Lifestyle team, our virtual assistants, pretty much everyone involved.

Less Distraction, More Focusing on What Works

In a recent team meeting I had with everyone that works on Drop Ship Lifestyle projects, we discussed figuring out a better way to tackle the year ahead of us. And the word that kept popping up was “simplicity”.

successful

By the end of the meeting, we had decided that for having a successful 2018, our word would be “simplicity”. Which, for us, means that we know exactly what we want to get done, we know when we want it to be done by, and we know there’s no room to start adding other things in.

We’re keeping things simple this year. What that means is when a video comes out with another new technique, we don’t have to try it. When I go to a conference and have a conversation with someone and they tell me how well Strategy X, Y, and Z is working for them, I’m not going to come back and be like, “Hey guys, guess what we’re doing tomorrow!”

Personally, my reasoning is that if my team and I focus on what we know works (and after 12 years, we know what works) then we’ll get better results because there are no distractions. We’ve mapped out the year on our marketing calendars and we know exactly what we need to focus on for the bigger picture in 2018.

[bctt tweet=”“When you focus on what you know works, you’ll get better results because there are no distractions.”” username=”ecomlifestyle”]

Now why does this matter to you? Well, I want you to do the same thing.

Obviously, my whole goal here, the whole reason Drop Ship Lifestyle is a company, is because I want to pass on my experience and help you find success of your own.

Finding 6-Figure Success

In a recent Drop Ship Weekly video, I shared the one thing that we’re doing with our 6-Figure Coaching Program students, and hopefully you can implement this into your own business as well. This strategy can serve as a framework for how to be successful in 2018.

Our 6-Figure Coaching Program is designed to get members of our drop shipping community to  $100,000 or more in monthly gross revenue. What that looks like for most people is scaling up to crossing a million dollars in total sales. A lot of the members who join this program aren’t making six figures a month yet, but are very close.

The below spreadsheet is an example of what a million dollars in revenue can look like. We plan for everyone in our 6-Figure Coaching Program to spend about a $100,000 in advertising costs to get to that million dollar mark. (And this doesn’t all get spent at once. It takes time!)

The goal here is for everyone to basically net about 20% of gross. That means if they do $1 million in sales, with $200,000 in net (total) profit at the end of 2018. Again, this is a journey I am taking our 6-Figure Coaching students on. It’s something I hope you can implement in your own drop shipping business.

In January, we started implementing email marketing and setting up email systems. In my 6-Figure Coaching Program, I’m sharing the same strategies I use to give them easy wins. When you turn on our email campaigns, you should start making 20-40% more revenue right away!

And if for sure reason, you don’t have the money to spend on email marketing, know it’s very, very affordable right now. Plus, it’s one of the best things to spend money on, because once you have automated email sequences setup, they will continue to run and make you money.

Setting up our email marketing systems is a very simple thing to focus on first. And all it takes is two months to get everything setup for the year.

Now, in March we are starting to work together on this $1 million target by focusing on creating Facebook Ads for drop shipping stores.  Then, in May, we’ll be diving really deep into search text ads, which means that by the time summer starts rolling around, everyone is going to be at a high level and doing $100K+ in monthly sales.

Once you start making $100k+ a month in sales, it’s time to hire a business manager. Doing so will help you set back and focus on the bigger strategies that will scale your business to new levels.

July through September, right before the holiday shopping season kicks in, we focus on creating our own ‘private label’ brands that are sold in our drop shipping stores.

Make a Plan to be Successful, and Stay Focused

So again, why am I sharing this with you? If you’re probably (hopefully) thinking, “Cool. This next year I don’t want to do $40,000 in sales anymore. I want it to be over a $100,000 in sales every month.”

If that’s your goal and you don’t have a plan to get there, what you’re going to do is  the opposite of ‘simplicity’. Which usually ends up being a huge waste of time.

You’re going to be reading blog posts, listening to eCommerce podcasts, and come across YouTube videos on drop shipping. You’re going to get some emails and attend some webinars. All along the way picking up little techniques to try for a few weeks.

And they are going to work, or they’re not.

Either way, you’re going to hear something else and want to try that instead. And by the end of the year, there is going to be like 20 or 30 different techniques and tips that you tried to piece together into one strategy.

Of course, maybe one or two of them will stick. Though most of them are going to be a waste of your time. That’s because you don’t have an actual system to follow.

anton kraly

Remember, Simplicity is the Easiest Way to Be Successful!

So again, simplicity is what we are focusing on in our businesses. We feel strongly that it’s the easiest way to be successful in 2018. I know it’s not only going to lead to better results, but less stress on the entire team and on the entire organization.

And the same thing goes for you! If you want to have this year feel easy but still be successful, focus on simplicity with a plan in place.

If you’re in this situation now, and want to get your drop shipping store to the $1 million mark in revenue with $200,000 net profit, I would recommend going through a 6-Figure Coaching Program. While this program is very affordable and has a high return on investment, it might not be something you can afford right now. That’s why I wanted to share some insight from inside the 6-Figure Coaching Program.

Just know that the things above, email marketing, Facebook ads, search text ads, hiring a business manager, and private labeling, are things you can definitely do yourself. It will take longer on your own, but it’s a great plan and it’s simple.

What are you focusing on to be successful in 2018? Let’s keep up the conversation and share with me in the comments!

This topic was also covered in a previously recorded video on my YouTube channel.

► If you want more drop shipping videos, subscribe to my YouTube channel here: https://www.youtube.com/user/dropshiplifestyle/videos?sub_confirmation=1

Content Strategy, Drop Ship Strategy
Stop using Facebook Ads

Stop Using Facebook Ads For Drop Shipping

Are you using Facebook ads to get cold traffic to your drop shipping Shopify store? STOP!

I’ve seen countless posts on Facebook over the past few months from drop shipping newbies who aren’t able to make money by sending Facebook Ads to their Shopify stores.

Facebook ads aren’t anything new but in many of the beginner eCommerce groups, I’m seeing a lot of struggle. 

That’s why I wanted to explain why your Facebook ads aren’t converting and give you a strategy that will give you better results almost immediately.

Traffic Sources & Buying Intent

Traffic With No Buying Intent

The core of your problem is that when people are on Facebook, they aren’t specifically looking to buy products. So when they see your Facebook ads in their feed, they may be interested in your product but they usually don’t have intent to buy.

Let me walk you through an example scenario using a Shopify store that sells surfboards.

Facebook ad for surfboards

Let’s say you have a solid Shopify store that is optimized for conversions.

Your audience is scrolling through their feeds on Facebook and you decide to target them with an ad. The reason your customers see your ad is because they follow professional surfers and few surfing magazines, they’ve shown interest in that topic.

But even if they’re interested in the topic, you’re interrupting their viewing experience on Facebook by showing them an ad.

Facebook ad scroll

You can get people to convert this way, but since you’re interrupting their experience on Facebook you need to have an amazing offer, great copy, and a good website. That’s a tall order for a veteran marketer, let alone someone just starting out in business.

You want them to take out their credit card and buy right away, without having any previous intention of buying your surfboard. In that scenario, it’s unlikely you’ll convert many people.

It’s possible, but if you’re new to eCommerce and digital marketing, you’re not going to get it right from day one.

Does that mean you should give up? No, you should just refocus your efforts.

[bctt tweet=”If you’re getting traffic to your site from your Facebook ads but no sales, you need to try a traffic source with higher buying intent. Try Google Product Listing Ads.” username=”akraly”]

If you’re getting traffic to your site from your Facebook ads but no sales, you need to try a traffic source with higher buying intent.

Traffic With Buying Intent

To find traffic that will actually convert, use Google Product Listing Ads.

Let’s imagine the same scenario, you have a surfboard Shopify store that’s good to go. But this time, your lead is on Google searching for ‘8ft surfboard’ and your Google ad appears.

Google ad with intent

If they click your ad and visit your store, they have a lot more buying intent. They’re looking to buy something and are actively searching for products. They’re a warm lead that is ready to convert.

Which means when they click your ad, they are way more likely to purchase from you.

With Facebook, you’re targeting based on general interest instead of intent. This is a cold audience, meaning they aren’t ready to buy.

Google ads are targeted with intent and are only found by audiences looking to take immediate action.

If you’ve been following me, you already know that I suggest starting with Google PLAs.

But maybe you tried it once and didn’t love your results. Maybe you read something in a beginner group that said Facebook ads made someone a lot of money.

Either way, I’d say go back to Google PLAs and give it time to actually work. If you don’t see immediate results, take time to adjust your ads and have a little patience. It’ll work because you’ll be using the highest intent-based traffic, Google Product Listing Ads.

Google Product Listing Ads

Now let me show you a live example of Google PLAs using the search term we used before, ‘8ft surfboard’.

8ftsurf Google Product Listing Ad

The first thing you see with your results are sponsored sites, those are all Google Product Listing Ads. Your Shopify store will appear in this section.

In each ad, you have a product image, your store name, a descriptive title, and the price. So not only are they searching for your products, but they know the price before they even land on your page. That means that they have a ton of buying intent if they click on your ad.

Now compare that to your Facebook ads. They’re scrolling through their feed and they see an ad that is something like save 50% on surfboards today.

Best case scenario, they click through. Now you not only have to convince them that they want a surfboard right now, but they should buy your surfboard.

If you want the complete rundown on Google Product Listing Ads, I cover it in depth inside my Drop Ship Blueprint. But if you’re just looking to just get a feel for it, look up Google Merchant Center. It’s free, but you’ll have to create a Google Merchant Center account.

You’ll also have to create a Google AdWords account because that’s how you fund your Google ads. But if you’re new and looking for easy wins then Google PLAs are your best choice.

As long as you are selling something within Google’s guidelines you’re going to get you a much better ROI (Return On Investment) than with Facebook ads.

With Google PLAS, it’ll be a lot easier to learn what works and become a better business owner while actually making some sales. When you have some experience under your belt and your Google PLAs are bringing in customers, then you might consider using Facebook ads.

The Best Use Of Facebook Ads

In my opinion, the best use of Facebook ads is to capture leads. With well-targeted ads and good email sequences, you can really generate a lot of extra revenue.

I just released a course all about building those email sequences called Inbox Funnels. You can find it in the member’s area of Drop Ship Lifestyle.

Inbox Funnels teaches you:

  • What technology you should use
  • The difference between evergreen and broadcast emails
  • How to know your audience
  • The highest converting copy techniques for writing emails
  • How to stay out of the spam box

It’s the next step for your business but first, focus on your Google PLAs. Stick with the traffic source that has the highest intent and brings in people that want to buy immediately.

I previously covered this topic in a video that you can watch here:

[responsive_video type=’youtube’ hide_related=’1′ hide_logo=’1′ hide_controls=’1′ hide_title=’1′ hide_fullscreen=’1′ autoplay=’0′]https://www.youtube.com/watch?v=kJjI8oWy-nM[/responsive_video]

Did you find this article helpful? Are your using Facebook ads? Let’s have a conversation in the comments below.

Drop Ship Strategy, Drop Ship Weekly, ecommerce business setup, Traffic